Friday, June 12, 2015

Cotto-Alvarez: A Superfight Exclusively For Boxing Fans

Cotto can still bring in the pay per view buys

We all remember May 2nd, and the weeks, and months, and years leading up to it. Let's face it, fight fans, that bout really wasn't all about us. It was about people who generally aren't into boxing. It was about lots of money and lots of publicity for a sport that is supposedly dying (never mind the fact that it packs European stadiums and gets more viewers in China than the Super Bowl does in the United States).

That's why most boxing writers weren't allowed ringside for Mayweather-Pacquiao. It was also why Bob Arum pretty much came right out and said just before that weekend that most boxing writers were  irrelevant. He was right, too. They were irrelevant. WE were irrelevant.

Again, Mayweather-Pacquiao wasn't about those of us who truly relish the sport. The powers that be made that loud and clear. They also made it loud and clear that we could pretty much go fuck ourselves if we didn't like it.

Before you get too put off reading this, however, you need to keep in mind that Mayweather-Pacquiao truly was a once in a generation experience. It ain't gonna happen like that again, folks. People are on to the sleight of hand that was pulled on them...which means those of us who actually care about the sport are suddenly important again.

That's why the Cotto-Alvarez bout that's all but certain to go down later this years is such a crowd pleaser. Those fickle powers that be can't afford to turn off boxing's ardent fans any more if they hope to keep cashing in via pay per view. No one in suburban America, generally speaking, knows or cares who Canelo or Cotto are, unless - you guessed it - they happen to be die hard fight fans.

It's simple math folks, and the equation is now in our favor. Mexican, Puerter Rican, African American and white fan bases have to be catered to. The general public at large is pissed off because it felt it was robbed on May 2nd. It will be a while before it returns en masse to a single boxing event on pay per view (though we all know it will eventually return - it always does, after all).

Until that time, however, we can rest assured that the fights which will be presented for a fee will be legitimate pay per view events - at least that will be the case if those behind the fights aren't totally clueless. So sit back and enjoy Cotto-Alvarez when it eventually comes around.

Just don't let the bastards charge you three figures for it.

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