|The fact of the matter is that people tuned in|
In short, there's been good reason why people have been down on boxing lately. There can't be a down if there isn't an up, however, and HBOs ratings for last weekend's GGG-Wade middleweight title fight were very good indeed - the highest of the year so far, in fact. Even though the million plus sets of eyeballs that were glued to Saturday's brief fight are nice to read about, they shouldn't be surprising.
Because HBO gave the fans what they wanted last weekend. Canelo or no Canelo, fans clearly wanted to see Golovkin ply his trade, much like they did Mike Tyson back in the day...and HBO was rewarded for putting the man on the air last weekend. Again, no one should be surprised. People want to see GGG, so his fights do well.
Likewise, Thurman-Porter might do very good ratings early this coming summer because it's giving fans what they want. Indeed, the ratings for Fury-Klitschko II will do solid ratings, even though that fight will most likely air smack in the middle of an American Saturday. Why? Because it's actually an interesting matchup, believe it or not.
The point here is obvious. All you have to do in order to have a healthy sport is to air healthy programming. That's if you actually want a healthy sport and not just a healthy bank account for the short term.