Let's face it, tonight's Mayweather-Berto fight is getting zero buzz outside of the world of hardcore boxing fans - and even those of us who write about boxing are pretty much only writing about the fact that it's guaranteed to be a pop culture dud. When you think about, though, the general lack of interest is rather jarring.
Just a few short months ago, for instance, even those who knew nothing about boxing were coughing up cash and tuning in to see this same Floyd Mayweather best beloved human lawnmower Manny Pacquiao in a fight that probably earned enough to put a dent in the national debt.
Now, though, people have pretty much had it with all things Floyd. Why is that? While few approved of the man's lifestyle and no one approved of the guy's treatment of women, people were fascinated by the individual who calls himself "Money" nonetheless.
What changed? Why don't even fight fans seem to be into Mayweather's fight with Andre Berto this evening?
For starters, no one is giving Berto a snowballs' chance in the tropics of winning...and with good reason. While Berto is certainly a good fighter, he clearly doesn't look to be on Mayweather's level. Berto could pull it off tonight, of course, but the chances of that happening, frankly, are slim.
What's more, people feel the Mayweather-Pacquiao fight was a dud. I'm a professional fight writer and even I did too at first. In hindsight, I feel the fight was better than we all initially thought it was, but no matter.
Whatever way you look at it, Mayweather-Pacquiao didn't live up to the ridiculous amount of hype that accompanied it - and people still feel burned. That fight cost a lot to see, after all.
When all is said and done, skipping out on Mayweather-Berto may be a huge mistake, especially for true fans. No one who saw the Douglas-Tyson fight live, for instance, regrets it. Still, Mayweather and those in his inner circle can only blame themselves for this fizzled firework.
For a guy who is rightly known for his ring genius, Floyd miscalculated wildly this time.
If, that is, he still cares about public opinion at this point.