Why Has Canelo Alvarez Become Boxing's New Bad Guy?

At the rate he's going, Canelo may soon start playing smaller venues

So no, Canelo Alvarez does not consider himself a middleweight - but he's going to hold on to the middleweight title. And while Gennady Golovkin is indeed a true middleweight, Canelo won't fight him unless GGG loses weight, possibly weakening himself in the process. Oh, and Canelo's in no big hurry to fight GGG, either. Just in case you want to know. Or not. Frankly, Canelo has made it clear he's not too interested in what most boxing fans think.

Indeed, Canelo has become a villain...and it seems to be a role he's embracing. Why, though? Why is this former warrior, this bright star in a dark night of boxing, taking such a turn?

Well, I could be wrong here. but I suspect he doesn't have much of a choice. See, Canelo's making a ton of cash these days facing the likes of Amir Khan and Miguel Cotto, terrific fighters who he should be able to beat. GGG, though, is another story entirely. I used to give Canelo a good chance against Golovkin, but now I feel either he or his team know the Kazakh cannot only beat the red haired slugger star, he can beat him out of stardom.

And then what happens? Where will all that pay per view money go? Canelo knows that fans will still pay to see him if he continues to avoid GGG - at least for a while. Eventually, of course, he'll be turned on, just like Julio Caesar Chavez Jr was. As a rule, fight fans can't abide divas. Until then, though, Canelo can still cash in. If he were to fight GGG soon, however, he wouldn't be able to cash in at all.

Canelo, simply put, is in a Catch 22 situation. He can continue making money while angering fans, or he can get his lights punched out in front of millions. And make no mistake about it, a loss to GGG most likely wouldn't be like Canelo's loss to Mayweather. No, it might well be more like Hatton's loss to Pacquiao.

And so there we have it.

I could, of course, be all wrong about this.